I have great passion for delivering honest & effective solutions.
"The main advantage of a digital marketing strategy is that a targeted can be reached in a cost-effective and measurable way."
A digital marketing strategy can help to increase the visibility of the company’s brand, generate leads and sales, and establish a strong online presence.
It also helps in increasing their revenue by providing a direct connection with the customers. It also helps in boosting their brand value by showcasing their products and services to the targeted audience.
The digital marketing strategy is a long-term plan that includes the brand’s objectives, the target audience, and how to reach them. It also includes a timeline with specific goals and tasks to be completed.
Having a Digital Marketing strategy has multiple benefits for the company:
- Local & global reach. You can reach more audiences via owned, paid, or earned media.
- Lower cost. Digital Marketing will save you a lot of money but reach only those interested in your brand’s products and services. Digital Marketing is less expensive than traditional marketing.
- Effective targeting. Finding your target audiences and reaching them means higher revenue & lower cost.
- Higher ROI. Every dollar spent on advertising can generate a lot more revenue.
Digital Marketing.
- Setting your Marketing Goal, Sub-Objectives, and SMART Goals
- Conducting a Situational Analysis & assessing your competitors
- Performing Market Research & Analysis
- Establishing your USP
- Analyzing data & obtaining valuable insights
- Finding your Target Audience, segmenting them, & creating your Buyer Personas
- Establishing your Brand Personality
- Choosing the right SMM & Digital Channels for your business
- Planning your framework using RACE Model
- Creating an effective Action Plan
- Setting your Marketing Budget and calculating your Expected Return on Investment (EROI)
- Setting & measuring your KPIs
Graphic Design.
- Brainstorming session
- Mood board creation
- Color palette selection
- Symbol creation
- Logo options
- Typography & font selection
- Establishing the brand personality and tone of voice
- Stationery design
- Package design
- Brochures
- Mockups
- Business Profiles
UI/UX Design.
- Understand the user and brand
- Identify the problem
- Conduct competitive & comparative analysis
- Conducting user research
- Identify possible solutions
- Create the user flow for various personas
- Create a sitemap
- Create low-fidelity prototypes
- Create high-fidelity prototypes
- Test & iterate
Video Ad Creation.
- Concept creation
- Identifying your target audience
- Creating an effective & impactful message & content
- Capitalizing on your USP
- Highlight what makes your brand great
- Use of proper CTA
Fine Arts.
I create high-quality portrait artworks using various media such as:
- Oil paints
- Acrylic paints
- Charcoal
- Prismacolor
- Pastels
- Mixed media