Menu
With their unparalleled experience and skill in the industry, they aimed to reinforce their position as a top choice for customers seeking premium floral services.
Despite their exceptional craftsmanship, Blumen Flowers & More recognized the need to refresh their brand to better reflect their dedication to excellence and to attract a broader audience. They sought a brand identity that would convey sophistication, elegance, and the promise of unforgettable floral experiences.
1. Enhance brand perception and position Blumen Flowers & More as a leader in the floral industry. 1. Appeal to a wider audience while maintaining the loyalty of existing customers. 2. Create a cohesive brand identity that reflects the company's commitment to quality and craftsmanship.
Through in-depth discussions with the client and market research, we gained insights into Blumen Flowers & More's core values, target audience, and competitors. We discovered a gap in the market for a floral brand that seamlessly combines luxury with accessibility.
Drawing inspiration from the timeless beauty of flowers and the company's dedication to excellence, we developed several concepts centered around elegance, sophistication, and craftsmanship. After careful consideration and refinement, we settled on a concept that incapsulated the essence of Blumen Flowers & More: “elegance and prestige for every occasion.“
The brand identity features a custom-designed logo with a delicate floral motif, representing the company's commitment to craftsmanship and attention to detail. The color palette, comprising soft pastels and vibrant tones, evokes a sense of sophistication and luxury. Elegant typography adds to the overall aesthetic, creating a cohesive and memorable brand identity.
Since the launch of the rebranded identity, Blumen Flowers & More has experienced a significant increase in brand awareness and customer engagement. Their refreshed brand image has resonated with both existing and new customers, driving an uptick in sales and cementing their position as a premier provider of floral arrangements for all occasions.
Whether you need a romantic display for a special occasion or want to send a lasting tribute to your loved one, our experienced team will provide impeccable service with careful attention to detail. We guarantee every product and strive to make sure our customers feel as though they have received excellent value for money.
