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Designed as a lifestyle brand, Fug Vapes captures the essence of every vape aficionado with their campaign:
We worked closely with their leadership to create a brand which is playful and fun, but also maintains a refined edge. The resulting imagery focuses on interaction, playfulness and an authentic representation of their products.
Color extraction from the mood board.
Associated words relevant to the concept.
Selecting the right color combination.
We love the fugly design used to represent FUG Vapes. we wanted to make sure that the logo conveyed fun, playful and didn’t take itself too serious.
FUG is a fun, playful and inviting brand designed for a target audience of vaping enthusiasts. The company is confident in their products, so they want the brand to convey the same message.
FUG Vapes stands by its unique values, which include being:
FUG Vapes is a fun, playful brand for a vape store. The logo has been designed to be flexible so it can work on t-shirts, stickers and other promotional material. It’s both inviting and friendly, but also confident, fun and bold. It is also fun and playful, thus, the idea of bold and inviting stickers manifested for this brand, so we created a simple but impactful bags, t-shirts, product packages, and cup designs.
Branding cannot be complete without
This includes letterhead and business cards.
