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Pies & Bakes is more than just a bakery...

it's a haven where tradition, warmth, and anticipation come together in every delectable creation.

The Concept

The name itself is a testament to the bakery's commitment to excellence in pie-making and the art of baking, promising customers an experience steeped in nostalgia and flavor.

the challenge

Despite the bakery's exceptional reputation for quality and craftsmanship, "Pies & Bakes" recognized the need to establish a cohesive brand identity that would effectively communicate their values and offerings to customers. They sought a name that would capture the essence of their bakery experience while inviting patrons to indulge in a diverse range of baked treats beyond just pies.

the objectives

1. Develop a brand name that conveys the warmth, tradition, and anticipation associated with the bakery's offerings.
2. Communicate the bakery's commitment to the art of pie-making while inviting exploration of a variety of baked goods.
3. Create a brand identity that resonates with customers and distinguishes "Pies & Bakes" as a destination for handcrafted delights.

pies & bakes

The Concept


Research & Discovery

Through extensive market research and discussions with the client, we gained insights into the bakery's unique selling propositions, target audience, and competitive landscape. We discovered that the bakery's strength lay in its dedication to traditional baking techniques and its ability to evoke a sense of nostalgia and comfort through its products.


Concept Development

Inspired by the bakery's commitment to pie-making and the art of baking, we developed the concept of "Pies & Bakes" as the name for the brand identity. The simplicity and clarity of the name effectively convey the bakery's focus on pies while inviting customers to explore a diverse range of baked treats.


The Result

Since the launch of the rebranded identity, “Pies & Bakes” has experienced increased foot traffic and customer engagement. The new brand name and identity have resonated with both existing and new customers, reinforcing the bakery’s reputation as a destination for exceptional baking and inviting patrons to explore a wide range of delicious treats.

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