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Affinity Mapping insights.

Affinity mapping is a process where we look at the research data and identify patterns and trends. This allows us to gain insights about the user’s needs and preferences, which helps us create better UX Design.

Tracking Applications

Tracking Applications / Course Process & Status

I want to find all the courses that I have taken and their status easily.

Information

Information Availability

I need to know more details about the courses before I proceed to apply for them.

Recommendations

Recommendations & Suggestions

I prefer to have recommendations for courses to take that suits me based on my interests and career goals.

Buyer Persona

Buyer Persona

Problem Statements.

Once we have identified the user’s needs and preferences, we identified three problem statements. These statements help the team focus on the user’s needs and ensure that the UX design is tailored to their needs.

01

Finding Information

Users need a way to find detailed information about available courses so that they don’t miss the opportunities of enrolling in a desired course.

02

Tracking Applications

Users need a way to track their application progress so that they can stay updated and able to proceed and perform any further steps.

03

Career Advancement

Users need to know what courses are suitable for them to take, so that they can enhance their skills and reach their career goals.

Tamkeen Bahrain

Possible Solutions.

Once the problem statements have been created, we begin to brainstorm possible solutions. We look at different design approaches and technologies that can be used to solve the user’s problem.

01

Course Details

By providing a list of available courses with their descriptions will help the users find the relevant information to help them decide on which courses to enroll in.

02

Personalization

By having a dedicated and personalized dashboard for tracking the progress and getting updates will help users understand and proceed in taking the next steps

03

Recommendations

By providing custom based recommendations based on users’ interests will help users enhance their skills and also achieve their career goals.

Prototypes

Mid-Fidelity Prototypes

High Fidelity Prototypes

Iterations

Tamkeen Bahrain

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