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The power of Strategy
Tamkeen is a semi-governmental institution in the Kingdom o Bahrain. Since its inception in 2006, its mission was to empower the private sector to drive economic growth. This means that there are 3 main parties involved in this process, the individual, the enterprise, and Tamkeen.
Tamkeen needs to strategize by providing the necessary support for both individuals and enterprises in order to achieve their personal, career, and business goals, whilst helping to achieve the Kingdom’s economic growth.
The Process.
Tamkeen works as an intermediary to help individuals obtain the right skills to land better job opportunities and also help enterprises receive finances and find skilled people to achieve their business goals
01
The Individual
Approach Tamkeen to support them with their finances & also provide them with the skills needed to land their dream jobs.
02
The Enterprise
Approach Tamkeen to help them find skilled employees to achieve their business goals.
03
Tamkeen
Tamkeen works as an intermediary between both partis.
Affinity Mapping insights.
Affinity mapping is a process where we look at the research data and identify patterns and trends. This allows us to gain insights about the user’s needs and preferences, which helps us create better UX Design.
Tracking Applications / Course Process & Status
I want to find all the courses that I have taken and their status easily.
Information Availability
I need to know more details about the courses before I proceed to apply for them.
Recommendations & Suggestions
I prefer to have recommendations for courses to take that suits me based on my interests and career goals.
Buyer Persona
Problem Statements.
Once we have identified the user’s needs and preferences, we identified three problem statements. These statements help the team focus on the user’s needs and ensure that the UX design is tailored to their needs.
Finding Information
Users need a way to find detailed information about available courses so that they don’t miss the opportunities of enrolling in a desired course.
Tracking Applications
Users need a way to track their application progress so that they can stay updated and able to proceed and perform any further steps.
Career Advancement
Users need to know what courses are suitable for them to take, so that they can enhance their skills and reach their career goals.
Possible Solutions.
Once the problem statements have been created, we begin to brainstorm possible solutions. We look at different design approaches and technologies that can be used to solve the user’s problem.
Course Details
By providing a list of available courses with their descriptions will help the users find the relevant information to help them decide on which courses to enroll in.
Personalization
By having a dedicated and personalized dashboard for tracking the progress and getting updates will help users understand and proceed in taking the next steps
Recommendations
By providing custom based recommendations based on users’ interests will help users enhance their skills and also achieve their career goals.
Prototypes
Mid-Fidelity Prototypes
High Fidelity Prototypes
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